Rukka - Best Brand 2011

Germany’s motorcyclists are united – no textile riding garments beat Rukka

Over 27,000 readers of MOTORRAD, Europe’s biggest motorcycle magazine, chose Rukka as ‘Best Brand 2011’ in the ‘textile clothing’ category.

The ‘Best Brand’ awards of MOTORRAD magazine are to the motorcycle and accessories industries what the ‘Oscars’ are to film and the ‘Grammies’ to the music scene. Year after year, Europe’s biggest motorcycle magazine polls its readers for the best brands of that market.

And year after year, the number of people increased who ticked the box behind the name of Rukka in the column ‘I like the products of... “. But the poll results of 2011 dwarf everything that went before. Not only did the Finnish top brand exceed the magical 40% barrier for the first time, it even managed to decisively top out the poll’s most competitive category, where 47 candidates vied for the readers’ favour, with a whopping 43.8%. This makes 2011 the current apogee of Rukka’s three decades in the market. Relentless research and development in collaboration with the most renowned suppliers and institutes have made Rukka the leader in technology in their segment, and now also won it the ‘Best Brand’ title.

And that is not even the full story. Despite only having been in the market for three years with top quality, waterproof leathers, Rukka managed to come fifth in the ‘Motorcycle Leathers’ category among 40 other brands, winning a 23.5% approval rate. And although Rukka has only been listed in the ‘Gloves’ category for the first time this year by MOTORRAD, the brand garnered no less than 21.9% approval, netting another fifth place among 25 contestants.