 |
News
13.2.2009
Betty Hauert – German partner of Rukka
German Golf Professional Bettina "Betty" Hauert will be modeling the new Rukka Ladies collection on the Ladies European Tour. Both parties signed a three years contract and Betty will have her first appearances as Rukka testimonial at the LET tournaments in Australia during upcoming January 2009.
Betty Hauert, LET Players Player of the Year 2007, is entering her 6th year on the Ladies European Tour.
26 years old Betty Hauert has been the only women appointed by PGA to GOLF TEAM GERMANY and she is also delegated as Golf representative to the German school-initiative "Youth going for Olympics".
Rukka is one of the major technical golf clothing brands on the Scandinavian and European golf market.
Betty believes her clothing to be important for her success. She likes to be well dressed and to feel comfortable on the course and she sees clothing is a component of her image. “I love the new Rukka collection. It not only reflects the latest fashions in design and colour, it is perfect in functionality and has many small finesses which make live easier on the course”, says Betty after her first experiences with Rukka. "The individual Rukka look fits very well to my personal perception and I am proud to be partner of Rukka:"
As testimonial Betty will represent her Finnish partner Rukka mainly in German golf magazines which regularly publish reports about her. Increasing TV-coverage can also help promoting Rukka in Europe.
From 2008 LET has a German event on its tournament schedule, the HVB Ladies German Open in Munich. It will be a great platform to present Rukka to German spectators, audience and public.
18.6.2008
Finnish ski jumping and Nordic combined teams sign collaboration agreements with Rukka and Icepeak
Finland's national ski jumping and Nordic combined teams have entered into a collaboration agreement with L-Fashion Group's Rukka and Icepeak brands. L-Fashion Group is a leading clothing sector company in the Nordic countries. Under the agreement, the ski jumping and Nordic combined teams will wear Rukka skiwear, and the Icepeak brand will be visible on the apparel worn by the ski jumpers during competitions and by the coaching staff.
L-Fashion Group has been an official partner of Finnish ski jumping and Nordic combined teams for many years now. Janne Marvaila, Director of ski jumping and Nordic combined at the Finnish Ski Association, is very pleased with the new partnership agreement signed.
“Ski wear and equipment play a big role in the training and competitive performances of ski jumping and Nordic combined athletes. The high quality and technical functionality of the wear are a key component behind a successful performance. With the agreement, L-Fashion Group's top expertise in these areas supports the athletes in their quest for gold,” notes Marvaila.
February 6, 2008
 Blue and white Rukka at the Beijing Paralympics
Rukka is one of the clothing suppliers for the Finnish athletes at the Beijing Paralympics. In collaboration with the Finnish Paralympics Committee, Rukka has created a fresh blue and white Beijing collection that ensures athlete comfort during travel, in the competitions and at awards ceremonies – throughout the entire event. Additionally, Rukka has a personal agreement with wheelchair bowler Leo-Pekka Tähti.
Read the article
31.1.2008
Entrepreneur.com named the Rukka SRO suit
one of its 15 Revolutionary Inventions of 2007
Entrepreneur.com named 15 Revolutionary Inventions of 2007. One of these 15 named articles is Rukka SRO Anatomic motorcycling outfit.
Entrepreneur.com is a widely used international website built for the business leaders all around the world: 93 million monthly page views, 30-day unique audience is 6 million and the number of e-mail newsletter subscribers is over 450.000.
The editors of Entrepreneur.com sifted through hundreds of inventions that became available within the past year to compile a diverse list of innovative, practical and fun products. The list includes some easily recognizable products, such as the iPhone, as well as a number of inventions that could change the future.of a narrower target group.
”Whether they changed the way you read or the way you ride, these notable inventions from the past year will continue to influence their industries and our lives”, writes Entrepreneur.com.
12.6.2007
Avantex Innovation Prize for Rukka SRO Anatomic motorcycling outfit
The jury of the Avantex Innovation Prize selected Rukka SRO Anatomic to be awarded in the category Innovative Garments this year.
Awards go to outstanding achievements in research, materials and product development, and new technology.
The prize-winning outfit will be presented to the international trade public in Avantex show from 12 – 14 June 2007 in German
4.6.2007
Rukka store chain grows in China
There were 16 Rukka Stores in China in the end of May and more will be opened by the end of August. The stores are located in the big cities of the country, like Beijing, Shanghai, Hangzhou, Harbin, Tianjin, Changchun, Shenyan, Chengdu, Ningbo, Xi'an and Chongquing. One of the latest is the modern store in Shenyang.
During the first five months of the year 2007 16 Rukka Stores have been opened in the big cities in China. The 50-120 m2 stores look modern, technical and innovative - according to the Nordic exotic brand core of Rukka. The chain will grow with more stores towards the autumn.
|
|
